Press release

BelOrta launches Aromia: premium Belgian cherry tomato

Sint-Katelijne-Waver, April 11 2025 – Following the success of the Ruby Red truss tomato, BelOrta continues its quest for top quality and an exceptional taste experience with the launch of Aromia, a premium cherry truss tomato available exclusively through the cooperative.

Aromia is the result of years of searching for a cherry truss tomato with that little something extra. This new variety excels in flavour, offers a firm bite, and boasts a vibrant red colour that immediately catches the eye. And it’s not just on paper: taste panels rank Aromia firmly among Europe’s very best.

The tomatoes are harvested fresh each day by two young Belgian growers, who cultivate this new cherry truss variety with passion and craftsmanship. Both growers chose this variety themselves, convinced by its outstanding flavour and quality.

With this launch, BelOrta is further strengthening its premium segment and responding to the growing demand from both customers and consumers for flavourful, high-quality tomatoes with a local story.